If you would like an easy and effective way to boost the ROI of your dentist marketing, then read this short article. That’s because it’ll teach you about a little-known way to increase the effectiveness of your dental advertising.
Here’s a story to explain:
About 10 years ago, I was the top selling rep for a chemotherapy delivery device.
But wanting to be even better, I decided to approach our company president and suggest that we give our prospects a 30-day FREE trial of our system. Seemed like a no-brainer to me because I had 110% confidence in what I was selling.
And do you want to know how this idea went over?
Like a lead balloon.
In fact, the company president told me that a front-end Dental Insurance Limitations guarantee was the stupidest thing he’d ever heard.
Because it carried way too much risk for the company.
As it turned out, the president was fired a couple of months later, and the company slowly unraveled from years of bad leadership decisions.
The bottom line though is this:
Whenever a prospect considers using your dental practice, there is a risk that you will not meet their expectations. And for this reason, a guarantee is your best way to eliminate your prospect’s fear about trying you out.
For example, you could say something like this:
At the Bright Smile Dental practice you’ll get the best and most friendly teeth cleaning ever — or I’ll refund every penny of your money — PLUS I’ll make a $20 donation to a charity of your choice.
But know this:
A guarantee only works when you can deliver the goods.
So before adding a guarantee to your advertising, take a fine tooth comb over your entire dental practice, and make sure you’ve a got all your ducks in a row.
For example:
1. Make certain that every one of your staff are super, duper friendly.
Nothing will kill your dental practice faster than employees who come across like they don’t care.
2. Make sure the person answering your Best Articles In Dentistry phones is as nice as Mrs. Cleaver.
In fact, you can “test out” your receptionist by having a friend call your dental practice, and ask a few rhetorical questions.
3. Make sure you take time with your patients so they feel that you really care about them.
4. Sell the services that your patients really need and want.
Nothing will drive patients away faster than when they feel like they got sold something they did not need.
5. Make sure your practice is clean and has a modern feel to it.
The truth is it’s imperative that your new patients gets a “good feel” when they first walk into your practice. This goes to the old saying that you never get a second chance to make a first impression. So add some fresh paint on your walls. Get some new and modern furniture. And consider hiring an interior decorator.
And remember, always tack on a guarantee to every piece of dentist marketing you send out, and your results will certainly soar.