Simple and intuitive navigation

Pages with easy navigation for visitors have a positive impact on the user experience. In fact, this concept of UX (user experience) is one of the most important elements of ranking in search engines. And also of satisfaction for people who access your Ecommerce Website.

In practice, an Ecommerce Website with simple and intuitive navigation is one where visitors can find what they are looking for without getting lost. It’s about positioning the main information without having to scroll down the layout. The menu at the top of the page, having a clearly visible search field and offering other facilitators for the user.

Check out some advantages that simple and intuitive navigation generates for your Ecommerce Website:

Higher Ecommerce Website sales volume

When the Ecommerce Website is more intuitive. It ends up making the experience lighter and at the same time more complete. As a result, the customer feels comfortable browsing for a longer period of time. Which can generate more sales in the same visit. Increasing the average ticket and also the recurrence of visits by that consumer. Which makes it possible to make more sales. This is what web ecommerce development does.

Customer Ecommerce Website loyalty

The quality of navigation is so important that it contributes to the process of customer loyalty. This happens when there is a need for them to make a new purchase. Knowing that your ecommerce website in UAE provides an excellent user experience. The tendency is for them to visit it again and make new purchases. Therefore, investing in quality navigation is not just focusing on technical aspects, but on creating an emotional bond with consumers.

Resource savings

The simpler your website navigation is. The fewer items will have to be placed and subsequently analyzed, saving resources. When a website has a very complex structure. It will be necessary to invest more in both technology and people to properly manage the page.

Increased Ecommerce Website added value

You’ve certainly wondered why many consumers accept paying a higher price on a website. Even though they know that there are other companies charging lower prices. The answer to this lies in the added value, that is, in the good feeling that the company arouses in the customer. Good navigation quality is one of the factors that help generate this type of reaction and contribute to increasing the added value of your products and services. Ecommerce website design Dubai can help you more.

Contact Ecommerce Website Information

If a person is interested in doing business with your company or if a customer needs support. It’s good for them to know how to contact the brand through the website. Therefore, it is essential to have your data available. Such as telephone number for calls and messages, customer service email, social networks and contact forms. Position this information in the footer of the website, which is where people usually search.

Another interesting option is to add a specific page for contact information. Additionally, consider using contact forms. They are ways of encouraging the user to leave a message immediately. Facilitating the entire communication process. The way you display contact information on your website tells the customer a lot about your availability to resolve issues. This creates a relationship of trust that can generate a loyal customer. There are some tools that facilitate this interaction, check them out!

Chat

The chat service system has been gaining a lot of traction, as consumers increasingly tend to prefer this type of contact to long waits for phone calls or email exchanges. When using chat support, the company also benefits because, in addition to improving customer relations, it has the opportunity to record the history of all services, providing feedback to improve the service.

Self-service

Also aiming to make the customer’s life easier, self-service is a way to resolve doubts and also reduce the company’s costs. It is able to reduce problem-solving time through a FAQ page, which presents the most common questions — and their answers. The only way to know the most frequently asked questions is to record all customer interactions. This reinforces the importance of a database in this sense.